Brazil Agency approached TheBatchStudio to elaborate and visualise the concept of "The Joy of The Unknown" for their next marketing campaign. These were presented with a creative document to illustrate three distinct routes for editorial layout and typography.
Concept 1.
Faux 3d fun inquisitive characters explore the new addition to their now comparatively bland world. The concepts expand into a possible interactive pop-up story throughout a printed document.
Concept 2.
Ephemeral Reveal: Mysterious images representing exploration i.e. deep space/neurons obscure parts and reveal others exploding forward out into the sleek modern Unknown. Realisation in foldout map format or box packaging.
Concept 3. Clean Cut Reveal
Exciting unrelated elements are fused together, unified by a crisp vector mask. The Unknown is made up of infinite possibilites and combinations. Physical manifestations proposed are transparencies, die cuts & printed wheel.
